Analysis of Factors Affecting Changes in Public Purchasing Power Before Covid and During Covid in Asean Countries (Years 2017-2022)

Abstract

Changes in consumer purchasing power are a phenomenon of central concern in the global economic context, particularly within ASEAN countries. This research aims to investigate the factors influencing the dynamics of changes in consumer purchasing power before and during the COVID-19 pandemic, with a focus on the period from 2017 to 2022. Variables considered in this analysis include exchange rates, income, and population size. The research highlights that exchange rates, per capita income, and population growth are significant variables shaping changes in consumer purchasing power. Other factors such as economic growth, inflation, and unemployment rates also make important contributions. During the COVID-19 pandemic period, there have been shifts in the factors affecting purchasing power, including increased technology usage and restructuring of consumption patterns. This study provides a comprehensive understanding of the factors influencing changes in consumer purchasing power in ASEAN countries. The implications of these research findings can be used to aid in designing responsive economic policies and serve as a basis for further research in this field.