The Role of Price in Mediating Culture against Consumer Buying Interest at CV. Keisha Bersaudara

Abstract

This research was conducted at CV. Keisha Bersaudara. In achieving its goals, buying interest is the key to the company's success. Consumer buying interest at CV. Keisha Bersaudara will experience a decline in 2022, this of course cannot be separated from prices and consumer culture. The data analysis used used path analysis and was assisted by the IBM SPSS 21 program in processing the data. The number of samples in this study was 93 people. The research results show that price influences consumer buying interest at CV. Keisha Bersaudara. Consumer interest in purchasing at CV. Keisha Bersaudara is influenced by price in mediating culture.