Export Market Exploration: the Key to Optimizing Export Performance with the Support of Market Sensing Capability and Export Channel Choice

Abstract

This study aims to determine the following: (1). the impact of market recognition capability on export performance in export furniture in Jepara. (2). the impact of export channel choice on export performance in export furniture in Jepara. (3). the impact of export market exploration on the export performance of export furniture in Jepara. This type of research is quantitative and uses primary data from questionnaires measured using a Likert scale. The population used in the study were export furniture companies in Jepara district that have been operating for more than three years. The sampling technique uses probability sampling technique with random sampling type. Data processing was analyzed using multiple linear regression analysis processed using SPSS software. The results of this study show that market recognition ability, export channel choice and export market exploration have a significant positive impact on export performance. Market discovery ability, export channel choice, and export market exploration variables simultaneously and partially affect export performance.