Genz Perception Regarding Importance Prospectous of Various Social Media Platform

Abstract

Associations between age and a range of attitudes and behaviours toward the use of social media will be examined. Twelve hypotheses were advanced concerning how age would impact attitudes toward social network sites, perceptions of an individual’s personal brand, and how social media was used or could be used in professional capacities and networking. Analysis shows that age has a powerful influence on beliefs about the necessity of having a presence in social media to brand oneself to promote professional development, although this association is much stronger among younger users. Perception toward the people who have active profiles in social media and perception on the fact that keeping up their online presence is of basic importance to stay updated with trends all vary with age. Frequency of interaction and the propensity to link with influencers rather than friends also highlights the relevance of differences according to generations in interactions on social media. Other hypotheses, such as the impact of social media on purchasing behaviour and perceptions of credibility, have weaker relationships; however, they do highlight some nuances as to how age may be associated with social media behaviour. The findings point to age-based strategies that marketers and organizations would use to produce better relations with the various demographic groups