To Study Genz's Psychology About Savings, Investments and Spending Habits in Ahmedabad City

Abstract

It has specialized on saving, investments, and spending of Gen Z regarding financial psychology in Ahmedabad. The research applies the mixed-method approach in that it compares the relationship between age, attitude toward finance, and behavior among this age group with other groups. The major findings indicate that although many financial attitudes, such as saving and making inquiries before investment decisions, reveal very few significant age differences, gaps in knowledge about finances and tendencies for impulsive spending were found. 'The financial decision-making by the family and their influence on digital technology' plays a major role in the financial behavior of Gen Z, which are the conclusions drawn from the present study. Recommendations are made for targeted financial education programs that engage young adults and their families in initiatives intended to increase positive influences on financial literacy. The authors also recommend longitudinal studies regarding changes in attitudes over time toward finance and embrace qualitative research to understand motivational drivers behind financial decisions. These outcomes carry critical implications for educators and policymakers, and financial institutions that strive to keep Generation Z in responsible financial habits