Growth of UMKM in Dedap Village, Meranti District: Promotion, Location, and Product Quality

Sukron Niami; Mashuri; Muhammad Isa Selamat; Ade Suharti; Kurniatul Fil Khoirin

Authors

Sukron Niami Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis Author
Mashuri Sekolah Tinggi Ilmu Ekonomi (STIE) Amkop Makassar Author
Muhammad Isa Selamat Sekolah Tinggi Ilmu Ekonomi (STIE) Amkop Makassar Author
Ade Suharti Sekolah Tinggi Ilmu Ekonomi (STIE) Amkop Makassar Author
Kurniatul Fil Khoirin Sekolah Tinggi Ilmu Ekonomi (STIE) Amkop Makassar Author

Keywords:

Growth of UMKM, Dedap Village, Quality

Abstract

The aim of this research is to determine the growth of MSMEs through the factors that influence it. This research was conducted in Dedap Village, Tasik Putri Puyu District, Meranti Regency, Riau Province. The data analysis method uses a quantitative descriptive approach, data collection techniques are carried out by means of field observations, questionnaires and questionnaires, library data and documentation. The number of samples in the study was 102 people. Data analysis was carried out using the results of multiple linear regression calculations assisted by the SPSS 22 analysis tool. Based on the results of data analysis, promotion and product quality had a positive and significant influence on the growth of MSMEs, while location had no effect on MSME growth. Based on the results of interviews conducted in the field, buyers do not mind the location where the MSMEs are located, but customers prefer that the product is known and the quality provided can satisfy their needs