The Impact of Using Digital Wallets on Generation Z's Consumptive Behavior

Authors

  • Sri Anita Amanda Makassar Public University Author
  • Ananda Putri Makassar Public University Author
  • Andi Devi Achsana Makassar Public University Author
  • Sri Uya Magfirah Makassar Public University Author
  • Muhammad Hasan Makassar Public University Author

Keywords:

Digital Wallet, Consumer Behavior, Generation Z

Abstract

Digital wallets (e-wallets) are digital financial products that are considered a more efficient alternative to payments cash. Electronic money is usually stored in digital wallets to make transactions easier. Today's digital wallets provide benefits, convenience and efficiency in payment transactions, making it easier for generation Z to spend their money, thereby influencing their consumer behavior as well. Research shows that digital wallets have a significant impact on generation Z consumer behavior. Digital wallets are convenient, safe, efficient and innovative for generation Z retail transactions, especially in online deliveries, grocery orders and e-commerce transactions.

Published

2024-09-13

Issue

Vol. 1 No. 4 (2023): December 2023

Section

Articles

License

Copyright (c) 2024 Sri Anita Amanda, Ananda Putri, Andi Devi Achsana, Sri Uya Magfirah, Muhammad Hasan (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

The Impact of Using Digital Wallets on Generation Z’s Consumptive Behavior. (2024). International Journal of Management and Business Intelligence (IJMBI), 1(4), 315-324. https://penerbitjurnalinternasional.com/index.php/ijmbi/article/view/361