The Main Strategy of MSMEs Able to Survive in the Upcoming Latest Variant of Covid-19

Authors

  • Syafril Indonesian Academy of Secretary and Management Citra Nusantara Banjarmasin Author
  • Mohdari Institute of Economic Science Nasional Banjarmasin Author
  • Syaifullah Batam Putera University Author
  • Andi Makkulawu Panyiwi Kessi Institute of Economic Science Tri Dharma Nusantara Makassar Author
  • Muhammad Fahmi Indonesian Academy of Secretary and Management Citra Nusantara Author
  • Neti Rosiana Fadilah Indonesian Academy of Secretary and Management Citra Nusantara Banjarmasin Author

Keywords:

Pandemic, Covid- 19, Business Players, Main Strategy, MSME Business

Abstract

Research on the Main Strategy for MSMEs to Survive in the Face of the Latest Variants of Covid-19 in the Future is very useful research in dealing with similar problems if it happens again. This research is a qualitative research using the Netnography method with the Social Network Analysis approach through the MSME Business Actors Group on Facebook and WhatsApp. Data collection was carried out using a technical questionnaire using the Google Form application which was distributed on the MSME group's social media. The results of the study show that several strategies implemented by MSME business people have made them able to survive in the midst of a crisis storm during the Covid-19 pandemic. This research is very useful for business people and researchers in the future if there is a pandemic problem and other similar problems.

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Published

2024-09-13

Issue

Vol. 1 No. 2 (2023): August 2023

Section

Articles

License

Copyright (c) 2024 Syafril, Mohdari, Syaifullah, Andi Makkulawu Panyiwi Kessi, Muhammad Fahmi, Neti Rosiana Fadilah (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

The Main Strategy of MSMEs Able to Survive in the Upcoming Latest Variant of Covid-19. (2024). International Journal of Management and Business Intelligence (IJMBI), 1(2), 115-124. https://penerbitjurnalinternasional.com/index.php/ijmbi/article/view/354