Effect of Product Quality, Service and Price on ConsumerSatisfaction (Case Study on Warung Tengah Sawah RestaurantBusiness)

Abstract

In this research, service and price are partially
and together on consumer satisfaction. With
product iquality, iservice iand iprice ias
independent ivariables iand icustomer
satisfaction ias ithe idependent ivariable. iThe
type iof iresearch iused iwas iquantitative, ithe
population iin ithis istudy iwere icustomers iwho
had ieaten iat ithe iWarung iTengah iSawah
Restaurant iwith ia isample iof i55 ipeople. iData
analysis iused iis iMultiple iLinear iRegression,
instrument test and classical assumption test. The
results of the research on product quality have a
t-count value of 2.625 (sig. 0.019 <0.05) service
has a t-count value of 2.114 (sig. 0.052> 0.05)
prices have a t-count value of 0.256 (sig.
0.612>0.05) which indicates that product quality
partially ihas ia isignificant ieffect ion icustomer
satisfaction, iwhile iservice iand iprice ipartially
have ian iinsignificant ieffect ion icustomer
satisfaction. iAs iwell ias itogether ithe iquality of
products, services and prices have a significant
effect on customer satisfaction. Evidenced by the
large F count of 5.492 with a sig. F (0.006 <0.05)