The Effect of Utilitarian Value and Hedonic Value on Interest Coming Back at GMB Fitness and Gym. Multitech Journal of Science and Technology (MJST), [S. l.], v. 1, n. 1, p. 51–64, 2024. DOI: 10.59890/0qfjkm59. Disponível em: https://penerbitjurnalinternasional.com/index.php/mjst/article/view/993.. Acesso em: 17 jul. 2025.