Digital Marketing Strategy “Facebook” in Increasing Sales at the King Shoop Shop
DOI:
https://doi.org/10.59890/hpsxrn06Keywords:
Marketing Strategy, Digital Marketing, Facebook Marketing, Sales,Toko Raja ShoopAbstract
This study aims to analyze the effectiveness of digital marketing strategies through the Facebook platform implemented by Toko Raja Shoop in increasing sales and business visibility. Using a SWOT analysis approach, the study evaluates internal and external factors that influence the success of digital marketing strategies. The findings indicate that the majority of Toko Raja Shoop's customers are young individuals with good digital literacy, actively engaging with marketing content.The key factors supporting the effectiveness of this strategy include competitive product pricing, engaging promotional content, and active interaction with customers through social media features. However, the study also identifies challenges that need to be anticipated, such as high competition, dependence on the Facebook platform, and algorithm changes that may affect marketing reach. The SWOT analysis shows that Toko Raja Shoop is in a favorable position to continue growing by leveraging large market opportunities and the increasing use of social media. As recommendations, the study suggests diversifying marketing platforms, enhancing digital account security, optimizing promotional content, and collaborating with influencers to improve business competitiveness in the digital ecosystem
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