“Exploring the Impact of Quality, Price, and Promotion on Customer Purchase Decisions at Fast-Food Restaurant: A Quantitative Approach”, MJMR, vol. 1, no. 2, pp. 61–76, Jan. 2025, Accessed: Oct. 24, 2025. [Online]. Available: https://penerbitjurnalinternasional.com/index.php/mjmr/article/view/874