A Study on Consumer Behaviour Psychology Regarding UPI Payment Among Gen Z in Ahmedabad City. Multitech Journal of Educational Sciences (MJES), [S. l.], v. 1, n. 1, p. 41–66, 2024. Disponível em: https://penerbitjurnalinternasional.com/index.php/mjes/article/view/829.. Acesso em: 2 apr. 2026.