Multitech Journal of Business and Economics Sciences
The Multitech Journal of Business and Economics Sciences (MJBES), published by Multitech Publisher, is a peer-reviewed journal designed to serve as a global forum for the dissemination of high-quality research in business, management, and economics. MJBES aims to publish scholarly, empirical articles covering areas such as management, finance, accounting, economics, and business applications. The journal is committed to facilitating the exchange of ideas and research among international scholars in these fields. It focuses on presenting scientific articles that explore management, finance, accounting, economics, and business from various perspectives. MJBES issues its publications in January, March, May, July, September, and November.
Satellite Cable Networks in and Television Behavior in Nigerian Homes
The media is very effective, powerful and influential in disseminating new knowledge, useful for behavior among women, thus influencing its audience due to high exposure. The advert and access of satellite cable networks in Nigerian homes has brought many challenges as majority of women are captivated with the urge of watching soap operas from other continents or countries especially the Indian channel Zee World which seem to have brought phenomenal influence on women and adversely on the Nigerian culture. From the findings of this research, it is evident that Zee world soap operas have positive effect on majority of respondents. And based on the study findings the study made recommendations amongst that in order to preserve the remains of our culture, the African media must say “No” to the massive programs import and rather promote our cultural programs
Copyright (c) 2025 Micheal A. Nza-Ayang, Olimma Benedette Ngozi, Anyaogu Paul, Urenna Chidinma Okamgba (Author) https://creativecommons.org/licenses/by/4.0
Analysis of Financial Statement on The Growth and Efficient Management of Business OrganizationsAhason Investment
Analysis of financial statement is an essential tool for making wise decisions in business. Making wise decisions guarantees the existence, prosperity, and expansion of a firm. Therefore, an organization is prone to make decisions that might mean its demise if financial statement analysis is not done. Determining how (Ahason Investment Limited, Onitsha, Anambra State) could use financial statement analysis to support managerial decision-making concerning liquidity, profitability, debt management, inventory management, asset utilization, and debit financing was, therefore, the primary goal of this project. The study's methodology was guided by the formulation of research questions, which in turn assisted in determining the issue facing Ahason Investment in Onitsha, Anambra State. Both primary and secondary sources provided the data used in this study. A survey of related literature that emphasized the opinions of many writers in the area was used to get the main data from the company that was the subject of the research. Fifty-one (51) of the 80 completed and returned the questionnaires, which were then evaluated using the Pearson Product Moment Correlation coefficient approach. The results showed that sound decision-making is aided by financial statement analysis. The study also came to the conclusion that the business should focus heavily on using financial statement analysis in order to adequately arm itself with the in valuable to in its decisions making
Copyright (c) 2025 Evelyn Nwamaka Ochi Agbajeogu, Chidimma Nwamaka Ozuomba, Jude Onyenama (Author) https://creativecommons.org/licenses/by/4.0
Human Attachment and Eco-critical Variability of Environment in Achebe’s Things Fall Apart
The creative art of human endeavor is literature. It paints a picture of how people think. Through characters, it portrays human existence and activities. It conveys certain messages for informational, educational, and stimulating purposes. This essay combines post-colonialist and eco-critical concerns. The study of literature in relation to the environment and nature is the focus of eco-criticism theory. The current environmental issue, which has gained international attention, is the reason for the concept of approaching literature from an ecological point of view. By examining how nature and the environment are portrayed in literature, eco-criticism looks for potential solutions to improve the current ecological situation. The relationship between environment and culture, especially the cultural artifacts of language and literature, is how eco-criticism introduces its topicThe ecosystem of Umuofia—indeed, the whole setting of Achebe's Things Fall Apart—is examined in this study. An ecocritical theory is applied to the examination of Achebe's Things Fall Apart. The study looks at how the environment and nature are being preserved. This analysis will support the claim that, although African society existed in harmony with nature before to colonization, colonialism made it possible for nature to be exploited, undermining the true significance of how the environment and nature united Africans in the pre-colonial age. Things Fall Apart by Achebe depicts the African community, particularly the Igbo way of life. It depicts native life both prior to and following colonization. It describes the life of the main character, Okonkwo, as a highly esteemed Igbo society member during the colonial era. This essay aims to demonstrate how fascinating this society's life was before to colonization. Later, via colonization and the disillusionment of the Igbo people, Western civilization and Christianity had an impact on this fascinating life
Copyright (c) 2025 Diala Edwin Lionel (Author) https://creativecommons.org/licenses/by/4.0
Development 0f Guidelines for Implementing Healing Class Based on Local Balinese Wisdom Through its Integration Into the Gds Program as an Effort to Improve Students' Disciplined and Mutual Cooperation Behavior at State Senior High School 3 Mengwi
This study aims to develop and test the validity and effectiveness of the Healing Class Guidebook based on Balinese local wisdom integrated into the Student Discipline Movement Program (GDS) at SMA Negeri 3 Mengwi, especially regarding student discipline and mutual cooperation behavior. In this regard, research and development were designed using the ADDIE model with five steps, namely analysis, design, development, implementation, and evaluation. The subjects involved in product development consisted of four expert validators. Data collection used interview, observation, questionnaire and documentation methods. The processed data were then analyzed using quantitative and qualitative descriptive methods. In accordance with the stages in the ADDIE model. The results of the study showed that; (1) Guidelines for the Implementation of Healing Class Based on Balinese Local Wisdom which are integrated into the Student Discipline Movement Program at SMA Negeri 3 Mengwi, the design consists of an introduction, rationale, theoretical basis, implementation steps, activity guide, evaluation, and follow-up, (2) Guidelines for the Implementation of Healing Class Based on Balinese Local Wisdom which are integrated into the Student Discipline Movement Program at SMA Negeri 3 Mengwi have very valid validity with an average score of 91.66%, (3) Guidelines for the Implementation of Healing Class Based on Balinese Local Wisdom which are integrated into the Student Discipline Movement Program in increasing disciplined behavior and mutual cooperation of students at SMA Negeri 3 Mengwi are classified as effective with a positive response percentage reaching 90%
Copyright (c) 2025 Intan Nurvenayanti, I Wayan Kerti, Tuty Maryati (Author) https://creativecommons.org/licenses/by/4.0
Sustaining Nigerian Culture in the 21st Century Via Literature: A Sociolinguistic Study of Chioma Njoku’s “Taboo in the Village.”OKU’S “TABOO IN THE VILLAGE.”
In the African context, issues pertaining to incest are of significant gravity and, if handled with levity is believed to have devastating repercussions for both the offenders and their families. Social change has adversely affected the perpetuation of norms, cultural practices, shared values and behavioral patterns that define a society. Reclaiming our values, traditions and societal norms amidst the challenges posed by globalization is of utmost importance. This paper adopting J.L. Austin (1962) speech acts presents a sociolinguistic examination of thirty-one excerpts randomly sampled from Chioma Njoku’s novel “Taboo in the Village”, which unveils the intricate relationship between customs and traditions with regards to incestuous sexual offence within a Nigerian cultural milieu. Through the lens of sociolinguistics, this research scrutinizes the linguistic choices within the text that addresses this sensitive subject of incest. Consequently, the study advocates for the re-establishment of African literature study within the General Studies curriculum, specifically in the "Communication in English" course (GST 111), as endorsed by the Nigerian University Commission in the Core Curriculum Minimum Academic Standard (CCMAS). Furthermore, it is imperative that parents and guardians impart knowledge to their wards regarding the traditions of their respective communities, utilizing methods such as story-telling or the reading of fictional literature, in order to avert the possibility of their engagement in immoral conduct
Copyright (c) 2025 CHIOMA WINNER ONYEAMA, Ann D. Oguamanam, Ifeyinwa Juliana Umeh (Author) https://creativecommons.org/licenses/by/4.0
Histological Effect of Ultra Violet (UV) Light on the Heart of Albino Wistar Rats
Ultraviolet (UV) is a non-ionizing radiation and contain a band of electromagnetic radiations with wave length from 200nm to 400nm. The aim of this study is to evaluate the histopathological effect of UV light on the heart of adult wistar rats. In all, fifty (50) adult Albino Wistar rats were used for this study. They were divided into five groups of ten rats each. Group A served as the control and the rats were given distilled water. Animals in the test groups (B, C, D and E) were exposed to 30mins, 1hr, 2hrs and 4hrs of UV lights. After the administration, the rats were put under light chloroform anaesthesia and the heart harvested for histological processing. The findings demonstrate that while short-term UV exposure does not significantly alter cardiac histology, prolonged exposure leads to notable histopathological changes, including red blood cell infiltration, architectural distortion, and fibrolytic changes. These alterations suggest that excessive UV exposure may contribute to cardiac tissue remodeling, inflammation, and fibrosis, which could have long-term implications for cardiac function
Copyright (c) 2025 Uwuigbe Mathew, Ohiwerei Wisdom Omogbai, Ajanwachukwu, Ogbonna Wilson, Edebiri Ogbemudia (Author) https://creativecommons.org/licenses/by/4.0
Histopathological Effects of Acetaminophen Administration on the Stomach Histology of Albino Rats on Daily Food – Availability Restriction
Acetaminophen is a commonly used pain reliever and fever reducer, but excessive intake can harm various organs, including the stomach. While previous research has primarily focused on liver and kidney toxicity, little is known about its effects on stomach histology, particularly under food restriction. This study investigates how acetaminophen impacts stomach tissue in albino rats under varying levels of food availability
Copyright (c) 2025 Uwuigbe Mathew, Ohiwerei Wisdom Omogbai, Amina Momodu, Edebiri Ogbemudia (Author) https://creativecommons.org/licenses/by/4.0
Histological Effect of Ultra Violet (UV) Light on the Ovary of Albino Wistar Rats
Ultraviolet (UV) is a non-ionizing radiation and contain a band of electromagnetic radiations with wave length from 200nm to 400nm. The aim of this study is to evaluate the histopathological effect of UV light on the ovary of female wistar rats. They were divided into four equal groups (A – E) with ten (10) rats each. Group A served as the control and the rats were given distilled water and feed only. In addition to feed and water, Groups B rats were kept under UV light for 30mins, Group C rats were kept under Uv light for 1hour twice daily, Group D rats were kept under UV light for 2 hours thrice daily and Group E were kept under UV light for 4 hours thrice daily. ANOVA was used to analyze the results of the weight and differences was considered significant at p<0.05 level of confidence. All data was expressed in table as mean ± standard deviation (SD). The micrograph results reveals that the micrographs reveals that a higher exposure to UV light of 2 h and 4h daily, ovary tissues, Adenofibroma and adenocarcinoma was seen in ovary tissues respectively. However, at moderate exposure, mild histological changes were observed. In conclusion, the findings related to the effect of ultraviolet (UV) radiation on the ovary, specifically the presence of denatured corpus luteum, fatty tissue accumulation, and adenofibroma formation, paint a complex picture of potential implications for ovarian health
Copyright (c) 2025 Uwuigbe Mathew, Ohiwerei Wisdom Omogbai, Ajanwachukwu, Ogbonna Wilson, Edebiri Ogbemudia, Obeagu (Author) https://creativecommons.org/licenses/by/4.0
Gender-Based Comparative Study of the Influence of Cola Nitida on the Urinary Flow Rate of Humans
This study investigated the impact of Cola nitida consumption on urinary flow rate in males and females. A total of 60 subjects (30 males and 30 females), aged 18–28 years and unaccustomed to Cola nut consumption, were recruited. Participants were categorized into three body weight groups: underweight, normal weight, and overweight. Individuals with hypertension, renal disorders, or cardiopulmonary conditions were excluded. The experiment was conducted under three environmental conditions: normal chamber temperature (27°C, 70% RH), raised chamber temperature (37°C, 90% RH), and normal chamber temperature with exercise, where subjects cycled on a bicycle ergometer at 750J/min for 20 minutes. Before exposure to these conditions, each subject provided a urine sample to measure baseline urinary volume. Following 20 minutes in the sweat chamber, another urine sample was collected to determine the actual urinary output over the given period. Urinary flow rate was then calculated. Each subject ingested Cola nitida (0.5g/kg body weight) as a bolus, followed by 50ml of deionized water. A 90-minute rest period was observed before the subjects were placed in the sweat chamber. The results revealed significant (P<0.05) decreases in urinary flow rate among female underweight subjects under normal conditions, as well as in overweight females across all experimental conditions (normal, raised temperature, and exercise) compared to their male counterparts. These findings suggest a possible gender-based physiological variation in response to Cola nitida, potentially influenced by differences in hormonal regulation, metabolic activity, and fluid balance mechanisms
Copyright (c) 2025 Igbinovia Edokpolor Nestor, Ohiwerei Wisdom Omogbai, Edebiri Ogbemudia, Blackie Okosun, Ilesanmi Johnson Opeyemi (Author) https://creativecommons.org/licenses/by/4.0
Gender-Based Comparative Study of the Influence of Cola Nitida on the Thirst Perception of Humans
This study examined the effects of Cola nitida on thirst perception in males and females. Sixty participants (30 males, 30 females) aged 18–28, who were not accustomed to Cola nut consumption, were categorized into three groups: underweight (UW), normal weight (NW), and overweight (OW) (10 subjects per group). Individuals with hypertension, renal, or cardio-pulmonary conditions were excluded. Participants were exposed to three conditions: normal chamber temperature (RT = 27°C, RH = 70%), raised temperature (RT = 37°C, RH = 90%), and exercise at normal temperature (RT = 27°C, RH = 70%) while cycling at 750J/min for 20 minutes. Before consuming Cola nitida, thirst perception was assessed using a visual analogue scale. Each subject then chewed 0.5g/kg body weight of Cola nitida as a bolus, drank 50ml of deionized water, and rested for 90 minutes before re-entering the sweat chamber. Results showed a significant (P<0.05) decrease in thirst perception among female UW subjects across all conditions and in female OW subjects under raised temperature and exercise conditions
Copyright (c) 2025 Igbinovia Edokpolor Nestor, Ohiwerei Wisdom Omogbai, Edebiri Ogbemudia, Blackie Okosun, Ohiwerei Faith O, Obeagu (Author) https://creativecommons.org/licenses/by/4.0
A Study on Gen Z’s Preference for Bollywood Movies VS Web Series in Ahmedabad
This study investigates Generation Z's preferences for Bollywood movies versus web series in Ahmedabad, with a focus on gender-based differences in media consumption behaviors. As digital platforms such as streaming services have gained popularity, understanding the evolving media consumption habits of younger audiences is essential. The research uses primary data and hypothesis testing to examine the relationships between gender and various media consumption factors, including the frequency of watching Bollywood movies, web series, genre preferences, and the choice of viewing platforms (theater versus streaming). The findings reveal that gender significantly influences the frequency of watching Bollywood movies and web series, with males showing a slightly higher tendency to watch Bollywood movies, while web series attract both genders more equally. Genre preferences in Bollywood movies did not show a significant gender-based difference, suggesting that content in this area is increasingly appealing to a broader audience. However, gender did impact genre preferences for web series, with males tending to prefer action and thriller genres, while females gravitated towards drama and romance genres. Additionally, a significant relationship was found between gender and platform preference, with males more likely to prefer watching content in theaters, while females favored streaming platforms. These insights have practical implications for content creators, marketers, and streaming platforms, highlighting the need to tailor content and promotional strategies to align with gender-specific preferences
Copyright (c) 2025 Sanjit Mahota, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
A Study on Generation z Preference for Quick Delivery Grocery Products on Big Basket in Ahmedabad City
The aim of this study is to look at Generation Z preferences over fast delivery grocery services on Big Basket in Ahmedabad city. Because online grocery shopping has increased, e-commerce needs to focus more on understanding the younger generation consumer behavior, particularly Gen Z. In the given paper, the influencing factors over decision-making by Gen Z users were considered along with focusing areas such as speed, experience offered to customers, cost, product quality, and sustainability. Data was collected through a survey administered to a sample of Generation Z consumers in Ahmedabad, with key findings that speed and convenience are paramount over cost considerations. Further, the study underlines the user-friendly mobile applications and the importance of product quality and availability in shaping consumer satisfaction. It also reveals a growing awareness about sustainability concerns, which leads to the conclusion that Generation Z values environmentally conscious practices. The study's findings are also pragmatic in their application to an online grocery marketplace like Big Basket, implying a need for speed of delivery, improvement in technology-related features, and sustainability integration in terms of practice so that such platforms cater better to this type of target audience. On a theoretical plane, the study further contributes to existing literature regarding consumer behavior, adoptionof technology, and generational preferences in terms of online grocery shopping. Overall, the study provides an exhaustive understanding of Generation Z's online grocery shopping habits and serves as a base for future research in this area
Copyright (c) 2025 Romil Vyas, Ankit Vataliya, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
A Comparative Analysis Between S23 Samsung and 1+12r Regarding Gen-Z in Ahmedabad City
The study focuses on the Samsung and OnePlus mark and explores the link between many age characteristics and affects the wishes of the smartphones. When testing ten assumptions, age, function, functional perception, price sensitivity, design importance, customer service satisfaction, marketing effect, recommendation and perceived value effect. All P-values were greater than 0.05 and statistical analysis showed that age was not significantly related to any of the factors studied. Therefore, accepting the null hypothesis indicates that age is not related to consumer behavior towards these smartphone companies. These findings challenge long-held beliefs about demographic segmentation and raise the possibility that behavioral and psychological variables may influence customer preferences more than demographic variables. In fact, research shows that Samsung and OnePlus need to implement a comprehensive marketing approach that prioritizes user experience and product quality to appeal to different markets. The theoretical implications suggest the need to rethink trends in consumer behavior and shift focus away from demographics. Additional demographic, psychographic, and cultural elements should be explored in future research to gain a more complete understanding of smartphone preferences and purchasing behavior. In addition, qualitative methods and longitudinal studies can reveal patterns in the changing smartphone industry
Copyright (c) 2025 Dhaval Shraddha, Shraddha, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
A Comparative Analysis Most Discount Offer by Amazon and Flipkart on Days Mobile Handsets in Ahmedabad City
This study aims to explore and compare the discount strategies employed by Amazon and Flipkart for mobile handsets in Ahmedabad City, focusing on their effectiveness in influencing consumer behavior and purchasing decisions. With the growing importance of e-commerce in India, both platforms leverage a variety of discounting techniques, such as dynamic pricing, flash sales, and bundled offers, to attract consumers. However, there is a notable research gap in understanding how these strategies specifically impact the mobile handset market in Ahmedabad, a city with unique consumer preferences and economic factors. This research will examine how regional factors, such as cultural influences, festivals, and consumer price sensitivity, shape responses to mobile handset discounts. Additionally, the study aims to assess how brand loyalty, product involvement, and social influence affect consumers' perception of value and their decision-making process. Through a comparative analysis of Amazon and Flipkart’s discounting tactics, this study will provide insights into the effectiveness of these strategies in the local market. The findings will contribute to a deeper understanding of how localized discount strategies can enhance consumer engagement and sales performance in urban centers like Ahmedabad. The research will also highlight the potential for regional tailoring of promotional offers by e-commerce platforms
Copyright (c) 2025 Vandan kotiya, Nikita Maruji, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
A Comparative Analysis Regarding Amazon Prime V/S Netflix on Content, Membership Price and Consumer Review Among Gen Z in Ahmedabad City
This study examines consumer perceptions of Netflix and Amazon Prime Video, two leading streaming platforms, to understand how they compare across various dimensions such as content selection, original programming, user interface, recommendation algorithms, and subscription pricing. Using a measurement scale with a Cronbach Alpha value of 0.891, the study indicates strong internal consistency, suggesting that the survey items effectively capture consumer opinions. The hypothesis testing reveals nuanced findings Netflix is preferred for its original content, with users perceiving it to have a greater focus on high-quality series. In contrast, Amazon Prime Video is viewed as offering more regionally localized material and more affordable subscription options. Both platforms were also seen as relatively similar in terms of content variety and user interface design, although users generally found Netflix more user-friendly. The study highlights significant areas of consumer preference, such as the perceived superiority of Netflix’s recommendation algorithm and content engagement. However, both platforms face challenges in terms of content fatigue and the need to constantly innovate to retain subscribers. These findings offer valuable implications for both services in refining their content strategies, improving the user experience, and revising pricing structures. Furthermore, the study suggests directions for future research, including the role of technological innovation, regional content preferences, and the psychological factors influencing user loyalty in the competitive streaming market
Copyright (c) 2025 Devang Parmar, Mansi Khatik, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
A Study on Customer Satisfaction with Raymond Clothing Brand: Analyzing the Impact of Quality,Price and Comfort
This study investigates customer satisfaction with the Raymond clothing brand, focusing on the impact of quality, price, and comfort across different age demographics. Using a quantitative approach, we analyzed survey data to identify significant associations between age and various aspects of consumer perception. The findings reveal that while age does not significantly influence purchase frequency or perceptions of price, it plays a crucial role in shaping attitudes toward quality and comfort. Younger consumers prioritize comfort, reflecting a shift in preferences toward functional clothing, whereas older consumers emphasize quality and durability. Additionally, the research highlights the importance of maintaining high-quality standards and effectively communicating these to consumers. The results suggest that Raymond should implement targeted marketing strategies and enhance product development to focus on comfort, thereby fostering greater customer satisfaction and loyalty. This study contributes to the understanding of consumer behavior in the apparel industry and provides practical recommendations for brands seeking to navigate a competitive landscape. Future research avenues include broader demographic analyses, longitudinal studies, and explorations of sustainability's impact on consumer satisfaction
Copyright (c) 2024 Vaidehi chauhan, Om Chavda, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
To Study Genz, S Perception About Challenges and Opportunities In the Use of Electric Two Wheeler Vehicle
This study looks at how Gen Z perceives the opportunities and difficulties of adopting electric two-wheelers, with particular attention to aspects like product design, cost sensitivity, brand familiarity, and environmental concern. To investigate the association between age and other factors impacting the chance of buying an electric two-wheeler, data from 137 respondents was evaluated using a quantitative technique. The findings suggest that brand familiarity, particularly with well-known companies such as Ola Electric and Ather Energy, has a considerable impact on consumer interest. Cost and range anxiety, however, continue to be major adoption obstacles. It's interesting to note that, despite Gen Z's appreciation of environmental benefits, practical considerations like cost and convenience are more important to them when making purchases. According to the report, Gen Z has a range of tastes when it comes to electric two-wheelers, with many preferring models that have a better mileage per charge. Aesthetics and technology aspects were also shown to be significant deciding factors. The findings suggest that producers should concentrate on product development, stressing affordability, design, and technical improvements in order to appeal to this generation. Furthermore, addressing issues with usability and range requires infrastructure upgrades like growing charging networks. The findings are useful for electric vehicle manufacturers, marketers, and legislators looking to accelerate the adoption of sustainable mobility among young customers
Copyright (c) 2024 Munir Badarpura, Dharkhad Haidarali, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
“A Study on Effectiveness of Affiliate Marketing on Purchase Intention Using Fashion Influencers in Ahmedabad”
This study on "Effectiveness of Marketing Using Marketing Strategy in Sales in Ahmedabad" provides an insight into the interaction between age and the influence of fashion influencers on the influence of popular fashion on the increasing data of digital marketing, consumer behavior support and influencer participation. The research results have several theoretical implications1. Extension of social media marketing theory The results repeat and extend theories related to advertising marketing, especially the uses and gratifications theory. This theory suggests that people actively participate in social media to meet certain needs such as information, entertainment or socialization. The significant relationship between age group and discovery of new fashion brands and models (H5) shows how stakeholders influence the messages and needs of different groups. Future models could integrate these findings to better understand how social media platforms engage diverse consumers through meaningful content.2. Citizens play a weak role in the welfare state The weak relationship between the hypotheses suggests that demographic variables such as age may not be as important in determining job value as previously thought
Copyright (c) 2024 Saniya Beni, Anish Maknojiya, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
A Study on Consumers Satisfaction of Double Dragon Tattooz Shop at Ahmedabad
This study investigates consumer satisfaction at Double Dragon Tattooz Shop in Ahmedabad, focusing on how age influences various aspects of the customer experience. Utilizing quantitative analysis, the research examines the relationship between age and factors such as comfort, hygiene perceptions, responsiveness of staff, and likelihood of repeat business. The findings reveal significant correlations, particularly that older customers prioritize comfort and hygiene, which are critical for overall satisfaction and loyalty. Additionally, the study highlights the importance of effective communication and personalized service in enhancing the tattoo experience. Practical implications for the shop include tailoring services to meet the needs of different age groups, maintaining high hygiene standards, and fostering a comfortable environment. Recommendations for future research emphasize the need to explore diverse demographic factors, longitudinal studies, and the impact of technology and social media on consumer behavior. By addressing these areas, the tattoo industry can better understand and enhance customer satisfaction, ultimately driving business growth
Copyright (c) 2024 Amit Patel, Prachi Shukla, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
To Study the Consumer Generation Z Psychology About Opening and Running Hotel Business in Ahmedabad
This study examines the consumer psychology of Generation Z concerning hotel preferences in Ahmedabad, India. As this demographic becomes a significant force in the hospitality market, understanding their unique behaviours and expectations is crucial for hotel operators. Through the analysis of various hypotheses, the findings indicate that Generation Z values personalized experiences and technology-driven services, significantly influencing their hotel choices. While sustainability was found to have a selective impact—particularly regarding locally sourced food—other factors, such as Corporate Social Responsibility (CSR) and brand reputation, showed weaker associations. The research highlights that Generation Z’s preferences are shaped by their tech-savvy nature and desire for unique, tailored experiences. Additionally, the study suggests that hotel businesses can enhance their appeal to this demographic by focusing on digital innovations, emphasizing sustainability efforts, and creating opportunities for engagement in CSR activities. Overall, this research provides practical implications for hotel operators seeking to attract and retain Generation Z consumers by aligning their offerings with the values and preferences of this emerging market segment. Future research directions are also outlined, including the need for broader geographic studies, generational comparisons, and in-depth investigations into the evolving travel preferences of Generation Z
Copyright (c) 2024 Sunasara Mohammadhusain, Dharkhad Abidhussain, Jignesh Vidani (Author) https://creativecommons.org/licenses/by/4.0
Strategies For Effective B2B Sales in the Corporate Gifts Industry: Best Practices and Success Tactics in the W.R.T Bag Manufacturing in Ahmedabad City
The corporate gifting industry has grown exponentially due to increased brand awareness and relationship management in corporate environments. Therefore, an effective B2B sales strategy is an important task for companies operating in this sector. The study focuses on the corporate gifts industry, particularly the banking sector of Ahmedabad, a commercial and industrial hub. Corporate gifts, including bags, are an important tool to increase brand awareness and promote business relationships at events, employee engagement, CSR activities and customer engagement. Recognizing the importance of these gifts requires a thorough analysis of effective B2B sales strategies to meet the branding and marketing goals of corporate clients. This paper discusses strategies to improve B2B sales efficiency in manufacturing banks in Ahmedabad and examines the various product offerings and customization options available in the market. To analyze the current market trends, key players, customer needs and competitive environment related to Ahmedabad. Successful marketing strategies in this area are customer-oriented and focus on customized solutions, quality, design, personalization and customer experience. In addition, the use of digital marketing and e-commerce platforms is essential to increase visibility, engagement and customer satisfaction in this evolving environment. Strategic partnerships and collaborations with suppliers and distributors play a key role in optimizing sales growth and market intelligence. By examining best practices and successful strategies, the study aims to provide useful insights to banks in Ahmedabad looking to strengthen their sales strategies and achieve growth in the highly competitive corporate gifting industry.
Copyright (c) 2024 Multitech Journal of Business and Economics Sciences
To study the Role of Technology and Online Pl Tforms in Facilitating Stock Market Investments for Beginners of Sharekhan in Ahmedabad
This researh paper aims the evolution of technology has profoundly transformed the landscape of stock market investments, enabling unprecedented access and empowerment for novice investors through intuitive online platforms. This study delves into the specific role of technology and online platforms in facilitating stock market investments for beginners, with a focused investigation on Sharekhan in Ahmedabad, India. In recent years, Sharekhan has emerged as a prominent player in the brokerage industry, offering a robust online trading platform coupled with extensive educational resources tailored to cater to novice investors. This research adopts a mixed-methods approach, encompassing both qualitative and quantitative methodologies, to comprehensively explore the experiences, perceptions, and behaviors of beginner investors utilizing Sharekhan’s services. Qualitative insights will be gathered through in-depth interviews with a diverse sample of novice investors in Ahmedabad, aiming to uncover their motivations for investing, challenges faced in navigating the stock market, and the impact of technological tools and educational materials provided by Sharekhan. Concurrently, quantitative data will be collected via structured surveys distributed among a larger cohort of investors, assessing factors such as platform usability, accessibility of market information, and the effectiveness of educational support. Central to the study is an analysis of Sharekhan’s online platform, examining its interface design, functionality, responsiveness, and the comprehensiveness of educational resources such as tutorials, webinars, and research reports. Special attention will be given to the role of digital tools in enhancing financial literacy and empowering beginners to make informed investment decisions independently. By elucidating these aspects, the research aims to contribute empirical insights into how technological advancements are democratizing stock market participation, particularly among novice investors in Ahmedabad. Findings are expected to shed light on the effectiveness of technological integration in enhancing financial inclusion and improving investment outcomes for individuals previously deterred by barriers to entry. Furthermore, the study seeks to identify areas where enhancements in digital platforms and educational strategies can further support the needs of beginner investors, thereby informing stakeholders within the financial industry, regulatory bodies, and educational institutions on effective measures to foster a more inclusive and knowledgeable investor base. Ultimately, this research endeavors to provide actionable recommendations for Sharekhan and similar brokerage firms to refine their online platforms and educational initiatives, ensuring they remain responsive to the evolving needs of beginner investors in Ahmedabad and beyond. By leveraging technology to democratize financial markets, stakeholders can collectively contribute to broader economic empowerment and wealth creation opportunities for individuals exploring stock market investments. This expanded abstract provides a detailed overview of the study's objectives, methodologies, expected contributions, and implications for stakeholders involved in fostering financial literacy and enhancing investment opportunities for beginners through technological advancements in Ahmedabad.
A Study on Key Performing Indicator and Their Impact on Sales at Mybae Bags
Key Performance Indicators (KPIs) play an important role in the sales process in a competitive business environment. This study highlights the importance of KPIs in providing a structured way to measure, evaluate and optimize sales performance. KPIs, which include metrics such as sales revenue, conversion rates, customer acquisition costs, sales growth, and average transaction value, provide valuable insight into aspects of the sales process. Based on organizational goals and industry standards, these metrics help companies make data-driven decisions, reinforce accountability, and drive continuous improvement. This study explores the bag industry, divided into fashion, travel, sports, business and specialty bags. Advances in technology have led to the use of lighter and stronger materials and the inclusion of features such as RFID blocking sensors and integrated circuits. This industry is global and has a significant contribution to the economies of the world and India. Research methods include the collection of primary and secondary data using data analysis techniques to determine market size and forecast. A PESTEL analysis of an industry examines the political, economic, social, technological, environmental and legal issues affecting the industry. The report also provides an overview of MYBAE BAGS, highlighting its business segments, revenue growth, and market strategies. This study highlights the importance of KPIs in driving strategic change and achieving sustainable growth, positioning KPIs as important tools for organizations seeking to improve sales performance and good management.
A Study on Consumer Attitude and Purchase Intention Towards Green Energy to Enersol Solution Among the People of Ahmedabad City
This study investigates consumer attitudes and purchase intentions towards Enersol Solutions, a green energy provider, among residents of Ahmedabad city. With growing global awareness of environmental sustainability, consumer preferences are increasingly influenced by factors such as environmental impact and energy efficiency. Ahmedabad, a populous and diverse city in India, serves as an important case study for understanding these dynamics in an urban context. The research employs a quantitative approach, utilizing a structured questionnaire distributed among a representative sample of Ahmedabad residents. The survey assesses various dimensions including awareness levels, perceptions of green energy, motivations for adoption, and purchase intentions towards Enersol Solutions. Additionally, demographic variables such as age, income, and educational background are considered to analyze how these factors influence consumer attitudes. Preliminary findings reveal a generally positive inclination towards green energy solutions, with a significant proportion of respondents expressing awareness and interest in Enersol Solutions. By understanding and promoting favourable consumer attitudes towards green energy solutions like those offered by Enersol Solutions, this study aims to facilitate broader acceptance and uptake of sustainable energy practices in Ahmedabad and similar urban environments worldwide. Motivations for adopting green energy primarily include environmental consciousness and the perceived long-term cost benefits. However, challenges such as initial investment costs and perceived reliability issues also emerge as concerns affecting purchase intentions. This study contributes to the existing literature by providing empirical insights into consumer behavior towards green energy adoption in an urban Indian setting. The findings are expected to inform marketing strategies for Enersol Solutions and other renewable energy providers, highlighting the importance of addressing consumer perceptions and overcoming barriers to widespread adoption. Ultimately, understanding consumer attitudes towards green energy is crucial for promoting sustainable energy practices and achieving environmental goals in urban areas like Ahmedabad.
The Effect of Capital and E-Commerce on Production and Income of Micro, Small and Medium Furniture Businesses in Jepara
The purpose of this study was to determine the Influence of Capital and E-Commerce on the Production and Income of Micro, Small and Medium Furniture Enterprises in Jepara. The population in this study were furniture MSMEs in Jepara registered with the Ministry of Cooperatives and MSMEs in Jepara Regency with a total of 54 respondents. The data analysis methods used were descriptive statistics, validity tests, reliability tests, normality tests, and t-tests. Data analysis using SPSS 20 software. The results of the study show that capital has a negative and insignificant effect on the production of furniture UMKM in Jepara; capital has a positive and insignificant effect on the income of furniture UMKM in Jepara; e-commerce has a positive and significant effect on the production of furniture UMKM in Jepara; and e-commerce has a positive and significant effect on the income of furniture UMKM in Jepara.