A Study on Customer Satisfaction with Raymond Clothing Brand: Analyzing the Impact of Quality,Price and Comfort

Vaidehi chauhan; Om  Chavda; Jignesh  Vidani

doi:10.59890/5qr94q69

Authors

Vaidehi chauhan Institute of Management Studies, LJ University Author
Om Chavda Institute of Management Studies, LJ University Author
Jignesh Vidani Institute of Management Studies, LJ University Author

DOI:

https://doi.org/10.59890/5qr94q69

Keywords:

Customer Satisfaction, Apparel Industry, Quality, Age Demographics

Abstract

This study investigates customer satisfaction with the Raymond clothing brand, focusing on the impact of quality, price, and comfort across different age demographics. Using a quantitative approach, we analyzed survey data to identify significant associations between age and various aspects of consumer perception. The findings reveal that while age does not significantly influence purchase frequency or perceptions of price, it plays a crucial role in shaping attitudes toward quality and comfort. Younger consumers prioritize comfort, reflecting a shift in preferences toward functional clothing, whereas older consumers emphasize quality and durability. Additionally, the research highlights the importance of maintaining high-quality standards and effectively communicating these to consumers. The results suggest that Raymond should implement targeted marketing strategies and enhance product development to focus on comfort, thereby fostering greater customer satisfaction and loyalty. This study contributes to the understanding of consumer behavior in the apparel industry and provides practical recommendations for brands seeking to navigate a competitive landscape. Future research avenues include broader demographic analyses, longitudinal studies, and explorations of sustainability's impact on consumer satisfaction

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