“A Study on Effectiveness of Affiliate Marketing on Purchase Intention Using Fashion Influencers in Ahmedabad”

Saniya Beni; Anish  Maknojiya; Jignesh Vidani

doi:10.59890/42gvbs04

Authors

Saniya Beni Institute of Management Studies, LJ University Author
Anish Maknojiya Institute of Management Studies, LJ University Author
Jignesh Vidani Institute of Management Studies, LJ University Author

DOI:

https://doi.org/10.59890/42gvbs04

Keywords:

Affiliate Marketing, Fashion Influencers, Purchase Intention, Consumer Behaviour

Abstract

This study on "Effectiveness of Marketing Using Marketing Strategy in Sales in Ahmedabad" provides an insight into the interaction between age and the influence of fashion influencers on the influence of popular fashion on the increasing data of digital marketing, consumer behavior support and influencer participation. The research results have several theoretical implications1. Extension of social media marketing theory The results repeat and extend theories related to advertising marketing, especially the uses and gratifications theory. This theory suggests that people actively participate in social media to meet certain needs such as information, entertainment or socialization. The significant relationship between age group and discovery of new fashion brands and models (H5) shows how stakeholders influence the messages and needs of different groups. Future models could integrate these findings to better understand how social media platforms engage diverse consumers through meaningful content.2. Citizens play a weak role in the welfare state The weak relationship between the hypotheses suggests that demographic variables such as age may not be as important in determining job value as previously thought

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