To study the Role of Technology and Online Pl Tforms in Facilitating Stock Market Investments for Beginners of Sharekhan in Ahmedabad

Abstract

This researh paper aims the evolution of technology has profoundly transformed the landscape of stock market investments, enabling unprecedented access and empowerment for novice investors through intuitive online platforms. This study delves into the specific role of technology and online platforms in facilitating stock market investments for beginners, with a focused investigation on Sharekhan in Ahmedabad, India. In recent years, Sharekhan has emerged as a prominent player in the brokerage industry, offering a robust online trading platform coupled with extensive educational resources tailored to cater to novice investors. This research adopts a mixed-methods approach, encompassing both qualitative and quantitative methodologies, to comprehensively explore the experiences, perceptions, and behaviors of beginner investors utilizing Sharekhan’s services. Qualitative insights will be gathered through in-depth interviews with a diverse sample of novice investors in Ahmedabad, aiming to uncover their motivations for investing, challenges faced in navigating the stock market, and the impact of technological tools and educational materials provided by Sharekhan. Concurrently, quantitative data will be collected via structured surveys distributed among a larger cohort of investors, assessing factors such as platform usability, accessibility of market information, and the effectiveness of educational support. Central to the study is an analysis of Sharekhan’s online platform, examining its interface design, functionality, responsiveness, and the comprehensiveness of educational resources such as tutorials, webinars, and research reports. Special attention will be given to the role of digital tools in enhancing financial literacy and empowering beginners to make informed investment decisions independently. By elucidating these aspects, the research aims to contribute empirical insights into how technological advancements are democratizing stock market participation, particularly among novice investors in Ahmedabad. Findings are expected to shed light on the effectiveness of technological integration in enhancing financial inclusion and improving investment outcomes for individuals previously deterred by barriers to entry. Furthermore, the study seeks to identify areas where enhancements in digital platforms and educational strategies can further support the needs of beginner investors, thereby informing stakeholders within the financial industry, regulatory bodies, and educational institutions on effective measures to foster a more inclusive and knowledgeable investor base. Ultimately, this research endeavors to provide actionable recommendations for Sharekhan and similar brokerage firms to refine their online platforms and educational initiatives, ensuring they remain responsive to the evolving needs of beginner investors in Ahmedabad and beyond. By leveraging technology to democratize financial markets, stakeholders can collectively contribute to broader economic empowerment and wealth creation opportunities for individuals exploring stock market investments. This expanded abstract provides a detailed overview of the study's objectives, methodologies, expected contributions, and implications for stakeholders involved in fostering financial literacy and enhancing investment opportunities for beginners through technological advancements in Ahmedabad.