A Study on Consumer Attitude and Purchase Intention Towards Green Energy to Enersol Solution Among the People of Ahmedabad City

Abstract

This study investigates consumer attitudes and purchase intentions towards Enersol Solutions, a green energy provider, among residents of Ahmedabad city. With growing global awareness of environmental sustainability, consumer preferences are increasingly influenced by factors such as environmental impact and energy efficiency. Ahmedabad, a populous and diverse city in India, serves as an important case study for understanding these dynamics in an urban context. The research employs a quantitative approach, utilizing a structured questionnaire distributed among a representative sample of Ahmedabad residents. The survey assesses various dimensions including awareness levels, perceptions of green energy, motivations for adoption, and purchase intentions towards Enersol Solutions. Additionally, demographic variables such as age, income, and educational background are considered to analyze how these factors influence consumer attitudes. Preliminary findings reveal a generally positive inclination towards green energy solutions, with a significant proportion of respondents expressing awareness and interest in Enersol Solutions. By understanding and promoting favourable consumer attitudes towards green energy solutions like those offered by Enersol Solutions, this study aims to facilitate broader acceptance and uptake of sustainable energy practices in Ahmedabad and similar urban environments worldwide. Motivations for adopting green energy primarily include environmental consciousness and the perceived long-term cost benefits. However, challenges such as initial investment costs and perceived reliability issues also emerge as concerns affecting purchase intentions. This study contributes to the existing literature by providing empirical insights into consumer behavior towards green energy adoption in an urban Indian setting. The findings are expected to inform marketing strategies for Enersol Solutions and other renewable energy providers, highlighting the importance of addressing consumer perceptions and overcoming barriers to widespread adoption. Ultimately, understanding consumer attitudes towards green energy is crucial for promoting sustainable energy practices and achieving environmental goals in urban areas like Ahmedabad.