Vol. 1 No. 5 (2024): December 2024

Articles

• A Study on Behaviour of Viewers Towards OTT and Theatre in Ahmedabad

  Priya Patel, Hetaxi Maheshwari, Jignesh Vidani (Author)

  577-594

  • pdf

• The Study Impact of Digital Marketing on Effectiveness of Sales and Promotional Activities at the Connects Magazine in Hyderabad

  Janvi Bagthariya, Jignesh Vidani (Author)

  493-506

  • pdf

• Factors Affecting the Selection of Watching Movies on OTT VS. Cinemas Among Generation Z in Ahmedabad City

  Jatin Chelani, Harshil Madhvani, Jignesh Vidani (Author)

  507-522

  • pdf

• Comparative Analysis Between Hersey’s Chocolate VS Dairy Milk Chocolate (Cadbury) with Reference to Taste in Ahmedabad City

  Vidhi Gupta, Divya Godavale, Jignesh Vidani (Author)

  523-538

  • pdf

• Comparative Analysis on Ott Platform or Cinema Theatre for Bollywood Movies from Gen Z People in Ahmedabad

  Gaurav Shekh, Riya Sharma, Jignesh Vidani (Author)

  539-558

  • pdf

• Research on OTT VS Theatre: Audience Preferences and Viewing Habits

  Jhanvi Pandya, Diya Mhaske, Jignesh Vidani (Author)

  559-576

  • pdf