The Effect of Online Customer Review and Viral Marketing on Purchase Decisions on the Shopee Marketplace (A Study on PSDKU Touna Students). MJAS [Internet]. 2025 Jul. 5 [cited 2026 Mar. 28];2(6):431-40. Available from: https://penerbitjurnalinternasional.com/index.php/mjas/article/view/1124