The Effect of Online Customer Review and Viral Marketing on Purchase Decisions on the Shopee Marketplace (A Study on PSDKU Touna Students). Multitech Journal of Applied Sciences (MJAS), [S. l.], v. 2, n. 6, p. 431–440, 2025. DOI: 10.59890/z6xm0830. Disponível em: https://penerbitjurnalinternasional.com/index.php/mjas/article/view/1124.. Acesso em: 19 aug. 2025.