A Comparative Study on the Consumer Behaviour Towards Jio and Airtel with Respect to Recharge Plans with add on Facilities in Ahmedabad City. Multitech Journal of Applied Sciences (MJAS), [S. l.], v. 2, n. 1, p. 67–86, 2025. DOI: 10.59890/va2zbr52. Disponível em: https://penerbitjurnalinternasional.com/index.php/mjas/article/view/986.. Acesso em: 11 feb. 2026.