A Study on Behaviour of Viewers Towards OTT and Theatre in Ahmedabad. Multitech Journal of Applied Sciences (MJAS), [S. l.], v. 1, n. 5, p. 577–594, 2025. DOI: 10.59890/ez5b4n90. Disponível em: https://penerbitjurnalinternasional.com/index.php/mjas/article/view/961.. Acesso em: 2 apr. 2026.