Factors Affecting the Selection of Watching Movies on OTT VS. Cinemas Among Generation Z in Ahmedabad City. Multitech Journal of Applied Sciences (MJAS), [S. l.], v. 1, n. 5, p. 507–522, 2025. DOI: 10.59890/aj04mz83. Disponível em: https://penerbitjurnalinternasional.com/index.php/mjas/article/view/948.. Acesso em: 29 mar. 2026.