To Study the Impact of Psycological Pricing on Purchasing Intention with Reference to Zudio Clothing Brand in Ahmedabad. Multitech Journal of Applied Sciences (MJAS), [S. l.], v. 1, n. 3, p. 231–254, 2024. DOI: 10.59890/kr152n30. Disponível em: https://penerbitjurnalinternasional.com/index.php/mjas/article/view/821.. Acesso em: 11 feb. 2026.