Implementation of Islamic Marketing Concepts in Latanza Barokah Mandiri Joint Venture in Batam

Abstract

Study This investigate implementation The concept of Islamic Marketing at the Barokah Latanza Barokah Joint Business Cooperative Independent in Bengkong Swadebi, Sadai Subdistrict, District Bengkong, Batam City in 2023. With background behind emergence trend Islamic economics and its importance promote Islamic principles in marketing, research This aiming For analyze the marketing strategies implemented by cooperatives said. Research methods use approach qualitative with technique data collection through observation, interviews, and studies Documentation. Research results show that Barokah Latanza Barokah Joint Business Cooperative Independent has adopt principles Islamic marketing in activity marketing they. The strategies used covers emphasis on fairness, honesty, and quality service high. However, the study also identified a number of challenges faced by cooperatives in implement Islamic Marketing concepts, such as intense market competition and lack of understanding public about Islamic values in business. Implications from study This give outlook about success and obstacles in implementing Islamic Marketing in cooperatives, as well as offer recommendation For increase effectiveness marketing based on Islamic values in context business cooperative.