A Study on Factors Affecting Stock Purchase Investing Decision at Motilal Oswal at Ahmedabad

Abstract

The purpose of this research is to identify the key factors that affect investors’ decision to buy stocks at Motilal Oswal in Ahmedabad. In this study, a quantitative research design involving structured questionnaires was used to gather data from a sample of investors that are associated with the brokerage firm. Risk tolerance, financial targets, market information, and demographic data were examined to determine their influence on the investment decisions. The study shows that risk taking ability and market information have a positive impact on the decision to buy stock, apart from financial goals and personal characteristics. This research provides a specific focus on the Ahmedabad investors and provides regional characteristics of the investors and offers recommendations for the investor education and advisory. Knowledge of these aspects may help financial practitioners and policy makers design effective recommendations to improve investors’ performance and satisfaction in the sphere of stock markets.