A Comparative Study of E Commerce Legal Frameworks: Indonesia’s Position Amid the ASEAN Regulatory Landscape

Muhammad Ali  Akbar; Husni  Mubarak

doi:10.59890/jywv6981

Authors

Muhammad Ali Akbar Universitas Terbuka Author
Husni Mubarak Universitas Kristen Indonesia Paulus Author

DOI:

https://doi.org/10.59890/jywv6981

Keywords:

E-commerce Law, ASEAN Regulation, Consumer Protection, Personal Data Protection, Online Dispute Resolution, Indonesia

Abstract

This study presents a comparative legal analysis regarding Indonesia’s e-commerce regulatory framework in the context of the Association of Southeast Asian Nations (ASEAN), by comparing it against Singapore, Malaysia, Thailand, and Vietnam. Using the legal comparative analysis method, this study assesses Indonesia’s strategic position by examining the main pillars: electronic transaction validity, consumer protection, data privacy, platform responsibility, and online dispute resolution (ODR). The main findings suggest the existence of a significant gap between Indonesia’s existing legal foundations—such as the ITE Law, the Consumer Protection Law, and the Personal Data Protection Law—with the demands of modern digital markets. The identified strategic weaknesses include outdated consumer protection legislation that is not specific to the digital era, legal ambiguity regarding platform liability due to the absence of a clear safe harbor regime, and an “access to justice gap” as a result of consumer dispute resolution mechanisms (CDSRs) that are still conventional and physically based. This report concludes that legal and institutional modernization is crucial to Indonesia’s competitiveness. Key recommendations include the issuance of government regulations specific to e-commerce consumer protection, the establishment of a clear safe harbor regime, and the fundamental digitization of BPSK through a national ODR platform

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