The Effect of Generational Diversity and Cross-Generational Integration on Product Innovation in Micro, Small, and Medium Enterprises (MSMES) in Labuan Bajo
DOI:
https://doi.org/10.59890/v7e7my74Keywords:
Generational Diversity, Cross-Generation Integration, Product Innovation, MSMES, Labuan BajoAbstract
Labuan Bajo, East Nusa Tenggara, has developed rapidly as Indonesia's leading tourist destination. This encourages the growth of micro, small, and medium enterprises (MSMEs) in the region. However, many MSMEs still experience difficulties in innovating products to meet growing market needs. Generational diversity and cross-generational integration are two factors that can contribute to product innovation. Generational diversity refers to the diversity of age and experience in a work team, while cross-generational integration refers to the team's ability to work together effectively and respect each other's differences. This research aims to analyze the influence of generational diversity and cross- generational integration on product innovation in MSMEs in Labuan Bajo. The method used in this research is a literature study. Data is collected from various sources, such as scientific journals, scientific articles, and books. And using survey and interview techniques. Data were analyzed using qualitative descriptive methods. The research results show that generational diversity and cross-generational integration have a positive influence on product innovation in MSMEs in Labuan Bajo. Generational diversity can increase creativity and innovation in work teams, while cross-generational integration can help teams learn and develop from each other. This research provides important implications for MSMEs in Labuan Bajo. Generational diversity and cross- generational integration can be effective strategies to increase product innovation and the competitiveness of MSMEs in Labuan Bajo
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Copyright (c) 2025 Dyah Handayani Dewi, Nova Riandi (Author)
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