To Study Customers Satisfaction on the Product Purchase from Amazon and Flipkart During Festival in Ahmedabad

Vidhi  Tirgar; Dip  Nena; Jignesh  Vidani

doi:10.59890/tc0w2936

Authors

Vidhi Tirgar L.J. Institute of Management Studies, LJ University Author
Dip Nena L.J. Institute of Management Studies, LJ University Author
Jignesh Vidani L.J. Institute of Management Studies, LJ University Author

DOI:

https://doi.org/10.59890/tc0w2936

Keywords:

Customer, Satisfaction, Product, Flipkart

Abstract

Examines various aspects of online shopping, including frequency of shopping, satisfaction with product variety, accuracy of product descriptions, customer service, delivery timeliness, payment security, and promotional appeal. The findings reveal that while there is no significant association between age and the frequency of online shopping, older consumers exhibit differing levels of satisfaction regarding product variety. Notably, perceptions of customer service, delivery timeliness, and security are consistent across age groups, indicating effective practices by both platforms. The study highlights the critical importance of targeted marketing strategies, particularly in enhancing product offerings for older demographics. Additionally, the appeal of promotions plays a significant role in customer engagement, underscoring the need for tailored marketing efforts. Overall, the research provides valuable insights for e-commerce platforms seeking to improve customer experiences and satisfaction levels during peak shopping periods. These findings contribute to a deeper understanding of consumer behavior in the online shopping landscape and offer practical implications for enhancing marketing strategies.

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