Exploring the Influence of Digital Innovation and Paylater Features on Customer Loyalty in E-Commerce: The Mediating Role of Experiential Marketing. International Journal of Management and Business Intelligence (IJMBI), [S. l.], v. 1, n. 3, p. 221–234, 2024. Disponível em: https://penerbitjurnalinternasional.com/index.php/ijmbi/article/view/358.. Acesso em: 12 feb. 2026.