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The Influence of Consumer Behavior and Marketing Mix Based on Digital Marketing on Purchasing Decisions (Case Study of Shabby Pink Store Consumers in Medan City). IJMA [Internet]. 2024 Oct. 3 [cited 2025 Oct. 23];1(3):297-314. Available from: https://penerbitjurnalinternasional.com/index.php/ijma/article/view/671