Brand Love: Mediating Effect of the Relationship Between Social Media Marketing, Brand Loyalty and Brand Equity iPhone BrandSmartphone in Ambon City. International Journal of Integrative Research (IJIR), [S. l.], v. 2, n. 5, p. 431–444, 2024. DOI: 10.59890/nwn8xw85. Disponível em: https://penerbitjurnalinternasional.com/index.php/ijir/article/view/206.. Acesso em: 11 feb. 2026.