The Level of Closed Relationship of Innovation with HydroponicVegetable Sales in Bogor City

Abstract

Vegetable commodities can also be reliedupon as a
lucrative business center at this time, along with
the times and increased public knowledge of the
importance of health. This study aims to identify
innovations made by hydroponic vegetable
business actors, determine the marketing
performance of hydroponic vegetable businesses,
and analyze the level of closeness of the
relationship between innovation and marketing
performance. Respondents in this study
amounted to 20 companies that produce
hydroponic vegetables. The results concluded
that it is essential for every hydroponic vegetable
company to achieve high marketing
performance, and it is necessary to innovate so
that its business venture can develop and be
sustainable