The Role of Political Parties' Public Relations in Election Winning
DOI:
https://doi.org/10.59890/t66g4a83Keywords:
Public Relations Strategy, Legislative Election, Gerindra PartyAbstract
The purpose of this study is to determine the role of Gerindra Party Public Relations in Winning the 2024 Election in Bogor Regency, how Gerindra Party Public Relations builds a positive image of political parties, and to determine the Gerindra Party's Strategy in Winning the Legislative in Bogor Regency. The method used in this study is Qualitative Descriptive. Data was collected through observation, interviews and documentation studies, to test its validity using credibility, transferability, dependability, confirmability tests. The results of the study concluded that Gerindra Party Public Relations had opened the door to a coalition with other political parties, to contest the 2024 Election. This coalition helps improve a positive image so that the support base can expand the political network in Bogor Regency. Local Political Dominance Gerindra has won the seat of chairman of the Bogor Regency DPRD consecutively since the 2019 Election, this dominance shows the party's strength in controlling the local political structure and influencing political decisions in the area. There is cooperation with influential clerics to garner positive public support from the people of Bogor Regency, especially from charismatic clerics
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Copyright (c) 2024 Cici Cahyana Amatullah, Isma Nurul Pajar, Ibnu Kuffaen (Author)
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