Optimization of Fig Orchard Agrotourism: A Study on Jember Tin Garden

Lintang Anis Bena  Kinanti; Fitriya  Andriyani; Dinu  Saadillah

doi:10.59890/y8jf8624

Authors

Lintang Anis Bena Kinanti Politeknik Negeri Jember Author
Fitriya Andriyani Politeknik Negeri Jember Author
Dinu Saadillah Politeknik Negeri Jember Author

DOI:

https://doi.org/10.59890/y8jf8624

Keywords:

Agrotourism, Marketing Strategies, SWOT Analysis, QSPM Analysis

Abstract

Jember Tin Garden is the only fig orchard agrotourism area in Jember Regency. Although promising, Jember Tin Garden still does not have a high level of tourist visits. Therefore, some strategies are needed so that agrotourism has its own appeal for tourists. The objectives to be achieved from this study are to determine the position of Jember Tin Garden through SWOT analysis and determine alternative strategies for developing Jember Tin Garden. Alternative strategies that emerge are then evaluated using QSPM analysis. Based on the internal and external matrixes carried out, there are eight alternative strategies for developing the Jember Tin Garden agrotourism area that can be applied. Jember Tin Garden has the strength to take advantage of existing opportunities to increase domestic and foreign tourist visits and develop the agrotourism area. Eight alternative development strategies are implemented to optimize tourist visits and provide a multiplier effect to the community around the agrotourism area

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