Pas.Tj Vineyard Management Strategy as a Sustainable Agro-Tourism Destination in Singkawang Selatan

Abstract

One of the vineyards in Singkawang City is PAS.TJ Vineyard which is located in the southern Singkawang area with a land area of 2 hectares. In the management of this garden, it is still not maximized so that it needs proper management in order to become a sustainable tourist attraction. This study aims to determine the supporting and inhibiting factors faced by the management of the South Singkawang PAS.TJ Vineyard, and develop a strategy for managing PAS.TJ Vineyard agritourism to create it as a sustainable agritourism area. This research uses qualitative descriptive methods. with SWOT analysis. The techniques used are purposive sampling and accidental sampling. The results showed that (1) Supporting factors in the management of PAS.TJ Vineyard, namely having attractive natural potential, the waste produced is used as fertilizer again, existing activities do not disturb the surrounding community, good and friendly service, crowded tourist visits at certain times, not disturbed by different tourist cultures, and getting additional benefits. (2) The inhibiting factors in garden management include the use of chemical fertilizers, inadequate facilities provided, environmental pollution, lack of human resources, lack of supervision from the management, language differences, technological changes, economic instability, and competition between destinations.