The Influence of Attitude and Subjective Norms on the Decision to Purchase MCD Products After the Issuance of the Fact that They are Haram by the Indonesian Ulama Council

Abstract

Investigation After the issuance of the MUI fatwa on the Law of Support for the Palestinian Struggle, a social phenomenon emerged in which there was a widespread refusal to buy Israeli products. One of the reasons was the refusal to accept MCD products. The fatwa issued by the MUI did not explicitly mention specific brands that would be subject to boycott. Recently, there has been a growing trend of consumers boycotting MCD restaurants because of their Israeli origins. This investigation will use a quantitative methodology. The characteristics examined in this study are attitudes, subjective norms, purchase intentions, and actual purchase behavior. The main purpose of this study is to analyze the impact of one variable on another. In this study, we examine attitudes and subjective norms as separate variables. In this context, the dependent variable refers to the variable that indicates the consumer's decision to make a purchase. Purchase intentions are associated with the intervening variables in this scenario. The location of the study refers to the specific site or entity where the study was conducted. The term "population" refers to a group of people who have certain qualities as defined by the researcher conducting the study (Sugiyono, 2018). This study focuses on a sample population of adolescents domiciled in Tegal City, with an uncertain total number. Sampling techniques involve selecting a small portion of the population for the purpose of sampling