The Influence of Digital Marketing and Direct Marketing on Consumer (Student) Satisfaction in Using the Marketplace

Abstract

The purpose of this research is to identify, analyze, and obtain the Role of Digital Marketing and Direct Marketing Effects on Marketplace usage among consumers (students). The method used in this research is library research., while the technique used to collect data is distributing questionnaires. The conclusion of this study is that based on the analysis of the influence and role data experienced and known by consumers, it can be concluded that for the highest, Digital Marketing is easy to understand and understand and Direct Marketing provides a real picture of the Marketplace