Design Thinking Method Application in UI/UX Design on the Sabiekah E-Commerce Website

Abstract

The rapid growth of electronic commerce (e-commerce) has compelled organizations, including educational entities such as Islamic boarding schools, to strategically prioritize the refinement of user experience on their website. Institution of Diniyyah Puteri Padang Panjang, one of the oldest Islamic boarding schools for girls, has a business unit under the supervision of Diniyyah Business Pillar. This business unit has established an e-commerce website to promote their services to the public. However, the user experience in terms of design (user interface) and functionality (user experience) has not received adequate attention. Therefore, a redesign of the Sabiekah e-commerce website has been undertaken with the goal of enhancing user experience through improved visuals. This research employs the design thinking method to design the UI/UX of the Sabiekah e-commerce website. The design thinking method consists of five stages: empathize, define, ideate, prototype, and testing. The usability testing results using the System Usability Scale (SUS)(Derisma, 2020; Sembodo et al., 2021; Welda et al., 2020) generated a score of 90. This calculation confirms that the prototype design meets acceptable standards in usability testing evaluation