Factors Affecting Stay Decisions: Examining the Role of Facilities and Pricing as Mediating Variables

Abstract

This research aims to determine the influence of facilities and prices on the decision to stay at the Radja "Art & Boutique" Hotel. The research employs a quantitative approach consisting of the variables facilities (X1), price (Z), and stay decision (Y). The sample used in this study consisted of 100 respondents who had stayed at the Radja "Art & Boutique" Hotel. Statements were provided using a questionnaire, and data analysis methods were aided by using the Statistical Product and Service Solution (SPSS) version 26 application. The variables of facilities and prices have a positive and significant influence on the decision to stay, with prices mediating the relationship between facilities and the decision to stay