The Influence Of Customer Perspectives Related To Business Ethics On Customer Loyalty In The Shopee Market Place
DOI:
https://doi.org/10.59890/6e4vx118Abstract
This study aims to determine the effect of a customer perspective on business ethics on customer loyalty in the Shopeemarketplace. The results of the study show that having a good customer perspective will lead to increased customer loyalty to the Shopee Marketplace itself. This study uses qualitative research methods with data collection techniques through observation and questionnaires.
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Copyright (c) 2024 Fahrudin, Yuni Safara, Sunaika, Ida Mawaddah (Author)

This work is licensed under a Creative Commons Attribution 4.0 International License.